Running with the wolves.
I have been painting all of my life, and really, the whole concept of calling working on a digital image postwork seems so strange to me...I always see something that wants to be tweeked or moved or brightened up or have it's edges softened...
Bingo. Exactly. While I have not been painting and drawing my whole life (though not for a want of effort, believe me), I do feel the same way with these artworks. I usually refer to it as post-processing, actually. I only go back to the use of the word "postwork" for stuff like promo art, because that's what most folks in 3D call it.
I take the raw render right into Corel and-or Gimp when I'm done with it. It gets worked over a bit in those programs. Sometimes I might only do little things to it; other times it needs much heavier edits to get it where I want it. Either way, it's post-processing because, to me, its the second half the process AFTER getting the 3D part done.
ALL of my artwork imagery is post-processed to some degree. Even if it's only a slight sharpening or color correction/gamma correction and a frame. They are all worked over at least a little bit after the render engine spits them out. I treat my renders like a rough clay form; I have the basic form of it, and I need to shape up the rest of it in post. It's artwork. Even professional photography is edited before it's released to the public, so I just do not subscribe to the mentality that deems postwork/post-processing to be some evil cheat. It's not a cheat. It's another part of our toolbox that we use to achieve our art with.
In the case of a clothing product, do you all consider postwork on the scene behind the clothing taboo in promos? Such as changing the background so that it looks more like an illustration rather than a render, while leaving the figure and clothing untouched?
Satira, I think that's fine. If it were my promo, I would probably put a little bit of text in the lower corner somewhere to note "postworked background only - figure and clothes are raw render" just in case some folks (and we all know they're out there!) can't figure out that the background is postworked and make the wrong assumption about the figure and clothing.
But I don't consider that promo to have anything wrong with it myself. The clothing and figure are raw render. And I think the background you put in there does a nice job of showing off the clothing models.