Oh yes, that is very true. I have just bought a TV - my first since 2005, and it was one with not-so-great reviews. While reading people's reviews, most of the poor ratings were because the fancy voice-controlled remote control was not included in the box, which could be considered as false advertisement because most of the ads revolved around it. The poor reviews had nothing to do with the TV itself. Ironically, when my wife and I went to see it, the store had decided to give away the fancy $100 remote as a gift to those who bought the TV from them - perhaps trying to compensate for the bad reviews. In the end, we got a great TV, plus the missing remote everybody was complaining about for free. Like you said, the poor reviews meant nothing in this case.