First I want to persuade you that simply jacking up the
ambient value (or
emission strength, if using Cycles nodes) does not work well. Yes, your lightbulb itself will be bright, but it will only cast light like that of a small candle.
The lightbulb on your left uses a high emission value; in Superfly it loses its transparency, appearing as a 2D solid white silhouette as well as failing to cast light in correct proportion to the bulb's apparent brightness. The bulb on your right simply has the ambient value cranked up; again, the bulb itself is bright, but it only weakly casts light.
Notice that the middle lightbulb actually casts light. Firefly requires one trick, Superfly needs a different trick, but using a dual root material, the same model works in both render engines.
You may ask "
Why not just parent a point light inside the bulb?" and that will work for simple scenes, but not if there is a myriad of lights...
Also, if you making a product for others to use, it's easier in the long run to make the mesh itself do the work.