The logo is perfect to me.
Aside from the logo, every place HiveWire 3D is typed out in our store, in email communcations, in our newsletter, product pages and product ReadMe's etc., it is capital H, ive, capital W, ire, space 3, capital D. In our early days, we actually had meetings to discuss how we were going to define ourselves in the world of text and agreed to be consistent in how each of us typed it throughout in the various tasks we do in the Hive.
So, it's officially HiveWire 3D, sometimes we use HiveWire, or HW3D, or in more casual interactions, HW even.
Our product names use the 'HiveWire' portion and leaves out the '3D' portion such as the HiveWire Horse, HiveWire Big Cat, HiveWire House Cat.
When I am typing out our brand name I choose whichever fits the reason I am typing it. My spell checker corrects me now if I try to type Hivewire 3d or hivewire. It's pretty funny.